There are moments in the stock market that feel like reuniting with an old friend – or rather, someone you once knew but no longer recognize. A stock you once bought with conviction suddenly appears in your portfolio, but you feel nothing. No memories of the original analysis, no connection to the once-promising future.
You lost sight of it. Maybe you sold out of uncertainty. Maybe you simply forgot.
### **The Illusion of the Past**
“We have been through so much together.” – That’s how many investors feel when looking back at old transactions. Back then, you saw the value, you recognized the opportunity. Maybe it was a stable dividend payer, maybe a growth stock with potential. But time passed. Prices fluctuated, news overwhelmed you, and at some point, you just ignored the stock.
It’s as if it never happened.
But in the stock market, it’s not about what was – it’s about what you do with it now.
### **Stock Market Psychology: Why We Forget Good Investments**
Investing is often an emotional journey. Profits make us euphoric, losses burn into our memory. But the boring, the steady, the stocks that don’t make headlines every day, are often forgotten.
Many investors focus only on the “hot stocks” and overlook long-term values. Sometimes an investment gets discarded because it doesn’t hit all-time highs in a given market phase. Other times, fear takes over, making them question if it was the right purchase.
But: **A good stock doesn’t become bad just because you stop looking at it.**
### **Have We Forgotten Our Strategy?**
Just like old friendships fade when we stop nurturing them, investments can lose significance if we stop following our strategy.
- Why did you buy this stock?
- What was your original plan?
- Have the fundamental data changed – or just your perception?
Sometimes, after years, an investment turns out to be better than you thought. But if you never re-evaluate it, you miss the chance to reassess its potential.
### **Forget or Hold On?**
“Nothing is left, everything feels so far away.”
That’s how it feels when you sell a stock and later watch it skyrocket. Stories of missed opportunities are common:
- Those who **sold Apple at $20** and never looked back.
- Those who **declared Amazon dead after the dotcom crash**.
- Those who **dismissed dividend stocks as boring**, while others watched their passive income grow.
On the stock market, forgetting doesn’t pay off – but consciously remembering does. Those who regularly review their portfolio, know their strategy, and think long-term won’t get caught up in hype and uncertainty.
### **Lesson Learned: Stay Connected to Your Investments**
A stock isn’t just a number in your portfolio. It’s a company with a story. It evolves – just like you as an investor.
Maybe it’s time to check your portfolio again. Not just to look at prices, but to remind yourself:
- **Why did you invest?**
- **Are you sticking to your strategy?**
- **Do you have patience – or are emotions driving you?**
Because in the stock market – just like in life – one truth remains: **There is only one person who decides your financial future: YOU!**
